The Year of the $400 Phone

Image Credit: Daniel Romero via Unsplash

If there is something that I love about the car industry, it is that there is a sense of reality to buyers. An understanding of what a customer needs creates a sense of nuance with the way that auto manufacturers position their lineups. Take Toyota for instance. Toyota happens to own Lexus, a luxury car brand. But the car you think of the most when you think of Toyota is probably the Camry or Corolla, not so much the Lexus GS or LS. Most…