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The Rise of the Affordable Flagship
There comes a time when the status quo needs to be disrupted. All through my childhood, fast food was everywhere. And the companies that were everywhere were McDonald's, Burger King, and Taco Bell. For the longest amount of time, this was the standard. But a few years ago, there was something of a fast food revolution that became known as fast casual. This was a solution where people needed a quick lunch but did not want to settle for the perceived inferior quality of traditional fast food. As a result of this, restaurants like Chipotle, Panera Bread, and Five Guys have risen in popularity. Their rise has coincided with the market being fed up with unhealthy fast food options and wanting something different. This shift has caused traditional fast food to make moves to cater to this change in consumer needs. The state of the way we get lunch time food has now been completely overhauled.
There is a similar dynamic that is now happening in the world of smartphones. The prices of phones for years now have been slowly rising. Today, we have become desensitized to the idea of paying $1,000 for a phone. Almost every company has become guilty of this with countless phones crossing the $1000 threshold. A company that started to disrupt this trend years ago on an international scale was OnePlus. What started with the OnePlus One as a $300 disruptor fringe device, the Chinese company has…
