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The Losing Battle of the Google Pixel
If there is a company that I am very invested in as a consumer, it is Google. I use 30 of the companies apps on my Android phone, my main laptop (that I am typing this on currently) is made by Google running their desktop OS (Chrome OS), and use Google Assistant on multiple smart home devices. I am very invested in both the company’s hardware and software. If tech was a poker game, I would be all-in on all things Google. For the most part, I think that most people have a positive opinion on the company and its hardware, yet there seems to be a growing narrative that the company is not doing enough particularly in the hardware that the company makes. Ultimately, Google is fighting a battle that it might not be able to win and that is a battle of expectations.
The Price of Fame
Google as a name is quite ubiquitous in popular culture. The term “Googling” has come to represent all search engines, not unlike how we associate Kleenex with facial tissue. This type of recognition can be a powerful tool for a company. It buys instant notoriety and recognition with tech enthusiasts and everyday users of technology. So when a company with the gravitas and clout of Google decides to…
