The Knicks For Clicks Phenomenon

Omar Zahran
5 min readJul 6, 2021

If you have spent any length of time on NBA-centric Twitter feeds, there are a few narratives and themes that stick out to you. Some examples of this are the constant validity of LeBron James’ legacy, the over glorification of young prospects, and the debate of the best eras of basketball. When you dive a bit deeper into the context of fans of the New York Knicks, a new narrative emerges. A narrative that explains the folly of the…