Taylor Swift, Travis Kelce, and the NFL’s Opportunity For a Broader Fanbase

A potential budding relationship is giving the NFL and the sport of football a chance to attract a more diverse audience than we have ever seen

Every week in the NFL there is something to talk about between who is elevating their play, what coach is on the hotseat, and division races. Most of these topics have a direct correlation to something that is happening on the field. This week had some of that with the Miami Dolphins epic demolition of the Denver Broncos and the Dallas Cowboys surprising loss to Arizona. But it has been an off the field story that has captivated audiences across the country: the rumors of Kansas City Chiefs tight end Travis Kelce dating pop music megastar Taylor Swift.

Rumors about the two dating have been circulating around since April, thanks in large part to Travis’ podcast New Heights with his brother Jason of the Philadelphia Eagles. This all came to a head this Sunday during an otherwise boring beatdown of the Chicago Bears at Arrowhead Stadium, where Swift was on camera multiple times cheering on Travis and the Chiefs next to Donna Kelce, Travis and Jason’s mother. The collective sports and media world have predictably been salivating over this story, focusing on what could be the latest American power couple. But taking a survey of the whole landscape, this…