Swipe & Tap: Apple’s Future as a Financial Services Company

Omar Zahran
9 min readJul 2, 2022

What the growing Apple Pay ecosystem tells us about Apple’s ambitions beyond consumer tech products

For a couple of years, it has been an accepted reality that the smartphone market is a mature one. As a result, companies have been looking to expand their portfolios beyond the smartphone. Perhaps there is no company more important to watch in this sense than…

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