Member-only story
SubPrime: Amazon’s Lack of Humanity
With great power comes great responsibility. This iconic phrase from Spider-Man has been applied to politics and law enforcement to remind us of the importance that comes with those positions. Where we do not associate this phrase however is for large corporations and the responsibilities that they have. In this time of great uncertainty, there should be a consequence of larger companies acting irresponsibly. What of the world’s largest retailer then? Let’s look at how Amazon has handled this crisis and why we should expect more from the retailer.
The Magnitude of Amazon
Amazon as a company and its CEO Jeff Bezos have what can modestly be called an embarrassment of riches. The company has a market cap that frequently flirts with the $1 Trillion thresholds and in the eyes of many consumers is the default place to shop for anything. While online sales only account for roughly 13% of total sales, this number is rapidly increasing and Amazon is the driving force behind it.
Amazon’s Prime membership numbers have been increasing every year since 2013 and only seem to be increasing. The companies free 2-day shipping and in some markets same day shipping…
