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Smartphone Names Are Terrible and Need To Be Fixed
What is in a name? Specifically, what is in a product name? It seems pretty simple and arbitrary, but quite often the name of a product can make or break a product that is launching. In tech, there are a few notable product names that have come to market, making you wonder what the people behind these decisions were thinking. Some classic examples are the Casio G’zOne, the Eee PC, and the TrekStor iBeat Blaxx. These products were not successful, and while it was not solely because of poor naming schemes it sure didn’t help the case for these devices.
When it comes to smartphone names we have generally accepted the way that things are currently. A certain product line with some sort of sequential numbering system. But over the years there have been additions of superlatives like “Pro”, “Plus”, and “Ultra” in addition to network-specific connotations so that customers know what sort of data speed they are buying. What has resulted are long names that are often confusing for customers and salespeople alike. Surely there has to be a better way?