Reimagining the Movie Theater

The American cinema seems to be dying a slow death, reframing what the experience is like might be the only way to save it

I have always felt that the movie theater experience is the purest slice of Americana. It is easy to imagine scenes of drive-in dates from the 1950s or going up to the box office to the 80s and 90s to get a ticket to the latest movie that your friend said you had to go see. There is just…