Reimagining the Movie Theater

The American cinema seems to be dying a slow death, reframing what the experience is like might be the only way to save it

I have always felt that the movie theater experience is the purest slice of Americana. It is easy to imagine scenes of drive-in dates from the 1950s or going up to the box office to the 80s and 90s to get a ticket to the latest movie that your friend said you had to go see. There is just something magical about sitting in a theater disconnected from your phone, eating your favorite movie snack, and enjoying a movie for a couple of hours.

These days, some of that magic has started to fade away. Cinemas across the United States have continued closing their doors, and people aren’t heading out to the movies anymore. It is a running joke that the cost of popcorn and soda has driven people away from the silver screen. But to me, the problem is much deeper than that. Movie theaters no longer have an engaging quality to interest people to leave their homes. And if they want to survive, they need to make adjustments quickly.

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