More Than Music: Spotify’s Refinement

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I am going to start this by saying that I love Spotify. I have consistently been using it as my primary source of music discovery since 2015. While I have dabbled in other services such as Google Play Music, Apple Music, YouTube Music, and Deezer I always come back to Spotify. Over the last half-decade, Spotify has changed a lot. What was once a very excellent music player and music player only, is now transforming into an all-encompassing multimedia platform. Here is why the company is making these moves and why they might succeed.

Not Just Music Anymore

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Spotify has long been considered the top streaming music platform available today. The apps curated playlists and recommendation engines have long been viewed as the best in the industry. So why make the effort to try and diversify? The answer is quite simple: Apple Music. Ever since Apple unveiled its streaming music solution, it has gained more users and has…