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Lost Galaxy: Samsung’s Blurred Smartphone Strategy
Samsung is a company that has done incredibly well in the United States. The company’s name is everywhere. On phones, tablets, watches, televisions, and home appliances. Here in the US, the Korean giant’s marketing budget has created a successful brand in all of these product ranges. It is through the marketing of its phones that has created a brand image specific to the company. Juxtaposed with the positioning of Apple as a phone brand, Samsung offered a device of choice and power to the limitations of the iPhone. The phone line that embodied this feeling more than any other, was the Galaxy Note.
Many have called the Galaxy Note the “kitchen sink” device. In other words, anything that Samsung is working on in their labs will be put into the Note. Where the Galaxy S seemed to be positioned more as a competitive blow to the iPhone, the Note for a while was regarded as the device for the Samsung fan. The phone that had all of the extra features, the bigger screen, the S-Pen, and the larger battery. And this formula was understood and accepted by Samsung fans. The S phone was the more mainstream fun…
