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LG’s Glorious Return to Weird
What is innovation? It’s a term that gets thrown around in tech circles to talk about new features on laptops and smartphones. The dictionary definition of innovation is the act of introducing a new thing or method. In short, a reinvention of what is already available. Another term that is also mentioned in tech circles is the word gimmick. The dictionary defines a gimmick as a novelty, something that is more deception than a legitimate idea. These definitions do not apply in the consumer technology bubble. People will call something either innovation or a gimmick based on their personal biases of a brand or product.
What this has resulted in is a skewed interpretation of what is innovative and what isn’t. If a company like Apple adds a camera lens with a new function many will call it innovative because they are Apple fans and are excited about the change. Those same people will see a company like HTC change the way a camera lens works and call it a gimmick since they are uncomfortable with the change and not committed to the brand. It is only when their preferred company releases that feature years later will they finally call it innovative. This is a system that is gamed to make unpopular or newer companies fail. It is in this atmosphere of chaos that LG is trying to reinvent itself.
After competing directly in a comparison with Apple and Samsung, LG has decided…
