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EvergreenNOW, Arena Football One, & the Revamp of Indoor Football’s Streaming Strategy
Arena Football One’s streaming strategy is all about a loaded content strategy with games, documentaries, and exclusive content, aimed at exciting fans while remaining accessible
As the kickoff of the inaugural Arena Football One season inches closer, the league is putting the final touches on its preparation before the season opener on March 8th between Orlando and Southwest Kansas. How games will be distributed to fans at home has been unknown until recently as the league announced a partnership with VICE Sports to air its games as the official broadcast partner of AF1.
VICE’s “Sunday Nights in the Arena” will air live games every week starting on March 16th and will be available on multiple cable providers such as Xfinity, Hulu + Live TV, Sling, and others. The league realizes that it also needs a more robust streaming and content strategy to avoid the fan experience woes of AFL last season. Enter EvergreenNOW, a new streaming platform that is looking to deliver an NFL-like viewing experience for fans of indoor football. I spoke to Evergreen CEO Michael DeAloia to better understand the partnership and its vision for delivering a compelling product to fans.
