Charging is OnePlus’s Secret Weapon, It’s Time For Them to Use It

Fastest charging speeds with the brick in the box, the reason to buy a OnePlus phone has never been more clear than it is today

In a week, there were two smartphone launch events from two companies in different stratospheres in the United States smartphone scene. The first was from Samsung, the face of Android, where they announced their new Galaxy S23 line of devices. The second was from BBK Electronics subbrand OnePlus who announced their latest phone the OnePlus 11. The two companies find themselves on opposite ends of the market share spectrum with Samsung leading all Android OEMs with 28% of the market while OnePlus barely registers on charts with under 1% of the market.

For the last few years, it seems that OnePlus has been an artist with no muse. A phone maker that lost its identity along the way. The former flagship killer that never settled, was now just another brand without any identifying trait that made them special. The OnePlus 11 finds the company going back to its roots a bit with an emphasis on performance with the introduction of faster app launches, better camera experiences, and display enhancements that ring true to the company’s fast and smooth tagline. But more than all of that, OnePlus reinforced that they are the king of fast charging. An advantage that the company needs to lean into…