Apple’s Polishing Cloth is All About Branding and Perception

The company’s $19 cleaning cloth is much more than just an overpriced accessory, it is about re-enforcing its status in the minds of its customers

Do you remember when Lady Gaga first rose to prominence? In her lead single that skyrocketed her popularity, “Just Dance”, we are presented with a dance-ready track with an artist with extravagant makeup and outfits…