2020: The Year of the Reseller

For the better part of the last decade, my full-time job has been involved in the retail world. Most recently, I held a position where I was a brand advocate inside of a big box store. During this time I became acquainted with the concept of the reseller. What would happen is that the store would run a rather aggressive sale, for example, $100 off of a new iPad. And what we would see occur is people coming in to buy as many of these as…

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